readerfunded

Readerfunded describes a funding model for journalism and other content in which revenue predominantly comes from readers rather than advertisers, owners, or government subsidies. Funding sources include subscriptions or memberships, recurring donations, one-time gifts, crowdfunding campaigns, and tipping or micropayments.

Historically, subscriber models predate the internet, but the term gained prominence with digital-native outlets built around reader support. The Dutch newsroom The Correspondent launched in 2013 as a primarily reader-funded venture, and other organizations have since adopted mixed models in which reader contributions form a core revenue stream, sometimes alongside philanthropy or event-based income.

Operations and governance in reader-funded outlets often emphasize transparency about budgets, open editorial processes, and opportunities for readers to engage or influence strategy. Some organizations publish annual financial reports and invite member participation in governance decisions.

Advantages include greater editorial independence from advertisers and owners, a structure that aligns reporting with audience interests, and resilience during ad downturns. Challenges include revenue volatility, dependence on a relatively small base of contributors, and the ongoing need for outreach and fundraising to maintain cash flow.

Examples include The Correspondent and other nonprofit or member-supported outlets that rely on reader gifts, subscriptions, or memberships. Although not universal, reader-funded models have informed broader discussions about sustainable, independent journalism in the digital era.

Related concepts include crowdfunding journalism, nonprofit journalism, and subscription-based media.