qualityare

Qualityare is a term used to describe a holistic approach to quality within product development and service delivery. It frames quality as a shared responsibility that spans design, development, testing, deployment, and support, rather than existing solely within dedicated QA teams.

The term functions as a neologism in technology and product-management discourse. It appears in blogs and articles from the 2020s as a shorthand for integrating quality considerations early and continuously. There is no single standard definition, and usage varies by organization and author.

Qualityare emphasizes early involvement of stakeholders, shift-left testing, cross-functional collaboration, and data-driven improvement. Key practices include automated testing, code review, continuous integration and delivery, quality metrics dashboards, risk-based testing, and customer feedback loops. The aim is to prevent defects rather than detect them late, and to align quality with user value and reliability.

It is commonly implemented within existing frameworks such as Agile, DevOps, and Lean, rather than as a formal standard. Some critics argue that qualityare can be vague or overlapping with established terms like quality assurance or quality engineering, risking ambiguity without clear definitions or metrics.

See also: quality assurance, quality engineering, DevOps, software quality.