purchasefrequency
Purchase frequency refers to how often a customer buys a product or service from a particular business within a defined period. It is a key metric used in customer relationship management and marketing analytics. Understanding purchase frequency helps businesses gauge customer loyalty, predict future sales, and tailor marketing strategies. High purchase frequency often indicates a satisfied customer base and strong brand loyalty, while low frequency might signal a need to re-engage customers or address potential issues with the product, service, or marketing efforts.
Businesses track purchase frequency to segment their customer base. For example, frequent buyers might be targeted