publicistique
Publicistique refers to the study and practice of public communication, particularly the use of language, rhetoric, and media to influence public opinion, shape discourse, and disseminate information on matters of public interest. The term blends elements of political science, communication studies, and media theory, focusing on how messages are crafted, distributed, and received by audiences.
At its core, publicistique examines the techniques employed to engage citizens, policymakers, and institutions. This includes
The discipline draws from classical rhetoric, modern propaganda studies, and contemporary media analysis. It assesses the
In practice, publicistique is relevant across sectors, including government, nonprofits, corporate communications, and journalism. It helps