pseudoaltruism
Pseudoaltruism is a term used to describe actions that are outwardly altruistic but primarily driven by self-interest. In sociology, psychology, and evolutionary theory, pseudoaltruism refers to helping behavior that is motivated by expectations of personal gain, such as enhanced reputation, social approval, future reciprocation, or avoidance of punishment, rather than solely by concern for others' welfare.
Distinguishing pseudoaltruism from genuine altruism is challenging because motives are internal and multifaceted. Some researchers reserve
Common mechanisms include costly signaling (performing visible, costly acts to signal desirable traits), reputation-building, and strategic
Examples: donating to a charity to gain public recognition; helping a colleague to earn future promotions; volunteering
Relation to theory and critique: In evolutionary and economic models, pseudoaltruism challenges the boundary between altruism
See also: altruism, reciprocal altruism, costly signaling, reputation.