profiilitiedot

Profiilitiedot refers to the collection of information that describes or identifies a person within a digital profile on a service such as a social network, email provider, or other application. They can include basic identifiers (name, username, email), demographic data (birthdate, location), profile pictures, bios, and lists of interests or connections, as well as user-generated content and activity logs. In addition, profile data may include technical metadata such as login times, IP addresses, device information, and cookies; it may also be inferred data like engagement scores or preferences.

These data are typically provided by the user, but can also be inferred by the service from behavior or external sources. They are used to operate accounts, enable personalization, tailor communications and advertisements, improve services, and for security and fraud prevention.

Under the EU General Data Protection Regulation (GDPR) and national Finnish data protection law, profiilitiedot are personal data. Processing requires a lawful basis, such as consent, contract performance, legitimate interests, or vital interests. Individuals have rights to access, correct, erase, restrict processing, object to processing, data portability, and to withdraw consent. Data controllers must declare purposes and retain data only as long as needed, or as required by law, and implement appropriate security measures.

Sharing may occur with service providers, sponsors, or partners, including cross-border transfers, subject to contractual safeguards. Users often control profiilitiedot through privacy settings and account deletion options. Data minimization and anonymization may mitigate risks of profiling and unauthorized access.