produktowy

Produktowy is a Polish adjective meaning related to or pertaining to a product. It is formed from the noun produkt with the suffix -owy. The word is commonly used in business, marketing, and product management to describe aspects that concern products rather than customers, processes, or services. The term can refer to a product’s features, strategy, catalog, or market approach.

Common phrases include polityka produktowa, linia produktowa, katalog produktowy, portfel produktowy, and marketing produktowy. The product-focused orientation may contrast with customer-oriented or service-oriented approaches. In retail and e-commerce, produktowy often appears in descriptions of product ranges and categorization, such as kategoria produktowa.

Note that produktowy should not be confused with produkcyjny (production-related), which refers to manufacturing or production processes rather than the product itself. The word fits into formal and semi-formal business language and is typically used in noun phrases where the focus is on products, product lines, or product strategy.