produktkunskap

Produktkunskap, or product knowledge, refers to the understanding of a product's features, specifications, uses and context. It encompasses technical data, design, materials, performance, safety, maintenance, and compatibility with other products or systems. The term is commonly used in Nordic business and education settings.

In business, produktkunskap covers both factual information about a product and the practical know-how needed to select, evaluate, operate and support it. It includes regulatory and safety information, warranties, troubleshooting and after-sales service, as well as how products are positioned and compared to alternatives.

Key stakeholders include sales staff, customer service, technical support, product managers and buyers. Training and documentation such as manuals, datasheets and FAQs support informed decision making. In larger organizations, product information management systems organize and distribute produktkunskap across channels and regional markets.

Benefits of strong produktkunskap include improved customer satisfaction, reduced returns, faster sales cycles and better compliance with regulations. Challenges include keeping information up to date amid frequent product changes, multilingual needs and diverse market requirements.

Related concepts include product knowledge, product information management, and customer education.