prodejnu

Prodejna is a Czech term for a physical retail outlet where goods and services are sold to customers. It refers to the space or building used for sale and is a common component of the retail sector. The word is feminine; its accusative singular form is prodejnu. In everyday speech, prodejna is often used interchangeably with obchod, although obchod can also denote the business itself rather than the building.

The term derives from prodej (sale) with the suffix -na, forming a place dedicated to selling. Prodejny vary in size and function, from small neighborhood shops to large supermarkets and department stores. They can be independently owned or part of national or international chains, and may include services such as customer support desks or loyalty programs.

Prodejny operate under consumer protection and commerce rules, including price labeling, product information, returns, and accessibility. They are part of omnichannel retail, often integrating online ordering with in-store pickup or return options. The layout typically features product displays, checkout areas, and staff assistance, with focus on customer experience and efficient stock management.

Historically, prodejny emerged from marketplaces and specialized shops, with modern formats expanding in the 19th and 20th centuries. Today they coexist with e-commerce and mobile shopping, while trends emphasize sustainability, regional products, and convenience. In Czechia, the term prodejna remains common for physical stores, while online sales are described as e-shopy or online obchody.