prisrepresentasjon

Prisrepresentasjon refers to how prices are presented to consumers in advertising, labeling, and sale of goods and services. It encompasses the nominal price, any additional charges that customers must pay, and information that may influence price perception such as discounts, strike-through prices, and price history. The principle is that price representations should be accurate, clear, and not misleading.

In practice, price representation includes the total price payable by the consumer, including value-added tax (VAT) and mandatory charges, unless stated otherwise. It also covers the price per unit for goods sold by weight or measure, any reference price or “normal price” used for comparison and the conditions for discounts, as well as the currency used and any country-specific price variations. The aim is for consumers to understand the true cost and how it is calculated.

Legal framework in Norway generally requires that price representations are not misleading and must reflect the actual price charged. The Marketing Act (Markedsføringsloven) and related consumer protection rules govern these practices, with oversight by forebrukertilsynet (the Norwegian Consumer Authority). The rules align with EU/EEA directives on price indications and anti-misleading advertising. Representations must be genuine, and temporary or promotional prices should be authentic and clearly explained.

Practical considerations for businesses include showing the final price upfront, including all obligatory charges, avoiding fictitious or inflated “was” prices, and providing unit prices where required. Clarity about currency, regional variations, and any conditions attached to discounts helps ensure compliance and reduce consumer complaints.

Enforcement and remedies: Consumers can file complaints with the relevant authority or pursue remedies through consumer courts, and authorities can issue corrective actions, warnings, or penalties for misleading price representations.