prisomfang

Prisomfang is a term used in Danish and Norwegian to denote the price range or price scope associated with a product line, category, or procurement process. The word combines pris (price) and omfang (extent or scope), reflecting the span of prices that are considered acceptable or relevant in a given context.

In retail and product management, prisomfang defines the span of prices that a company aims to offer to customers. It informs price positioning, discounting strategies, product assortment, and promotional planning. The price range often mirrors market segmentation, competitive dynamics, and perceived value, helping set targets for gross margins and sales volume.

In market research and pricing analysis, prisomfang is used to identify acceptable price points and to study price sensitivity. Analysts examine how demand shifts within the range, estimate elasticity, and determine margins that maintain competitiveness while sustaining profitability. Understanding the prisomfang supports pricing experiments and the evaluation of different packaging or feature combinations.

In procurement and tendering, prisomfang describes budget constraints for a project or contract. The minimum and maximum acceptable prices guide bid preparation, supplier selection, and contract awarding. Bidders typically submit within the defined prisomfang, and variations outside the range may be rejected or require justification.

Prismod;ommang is distinct from related concepts such as prisnivå (price level), which refers to the general or current price level, and prisramme (price framework), which outlines policy-based price boundaries. See also price range, pricing strategy, and market pricing.

Example: a supplier defines a prisomfang of 100,000 to 150,000 NOK for a service contract to ensure bids stay within a controllable budget.