priskommunikation
Riskkommunikation is the process of conveying information about risks to inform decision-making and protect health, safety, and the environment. It combines science, communication, and public engagement to translate risk assessments into understandable guidance. The goal is to reduce uncertainty, support informed choices, and maintain or restore trust in authorities and institutions during both routine situations and crises.
Stakeholders include scientists and risk assessors, governments and regulatory agencies, public health authorities, media, industry, communities,
Key principles include accuracy, transparency about uncertainties, timeliness, clarity, relevance, and empathy. Messages should use plain
Evaluation focuses on understanding whether the communication improved knowledge, trust, and protective behaviors, and on adjusting
Applications cover public health (outbreaks, vaccination), food and product safety, environmental and occupational hazards, natural disasters,