pressebriefinger

Pressebriefinger is a German-language term used in journalism and public relations to describe the briefing materials prepared for journalists, or the briefings themselves. It covers the practice by which organizations provide official information, context, and responses about events, announcements, or issues in a structured format.

Contents typically include a concise statement of key messages, background information and context, timelines, data sheets or fact sheets, quotes from spokespersons, a question-and-answer section, and media contact details; attachments may comprise press releases, presentations, infographics, and embargo notes. The materials are designed to assist reporters by presenting verified information in a consistent form.

Distribution channels include email to editors, media portals, and organized press conferences or video briefings; timing may follow embargo rules to coordinate coverage and allow journalists time to prepare accurate reports.

Purpose and usage: pressebriefinger aim to facilitate accurate reporting, ensure consistent messaging, and reduce the time journalists spend gathering information. They are commonly used for product launches, corporate or government announcements, earnings releases, and other newsworthy events.

Relation to other terms: pressebriefinger are related to, and sometimes overlapping with, press kits, press releases, media briefings, and press conferences. The exact format and terminology vary by country, sector, and organisation.