presseaussage

Presseaussage is a German term that translates to "press statement" or "press release." It refers to an official communication issued by an organization, company, individual, or government to the media. The primary purpose of a presseaussage is to disseminate information, announce news, clarify a situation, or express an opinion to a wider audience through journalistic channels.

These statements are typically written in a formal and objective tone, designed to be newsworthy and factual. They often contain key information such as the who, what, when, where, and why of an event or announcement. A well-crafted presseaussage aims to provide journalists with enough material to write their own news reports, making it a crucial tool in public relations and corporate communications.

Presseaussagen can cover a wide range of topics, including new product launches, financial results, corporate mergers, political developments, or responses to crises. They are often distributed to a targeted list of media outlets and journalists, and can also be published on an organization's website. The goal is to ensure consistent and accurate messaging reaches the public.