Presseaussagen

Presseaussagen, often translated as press statements or press releases, are official communications disseminated by an individual, organization, or government to members of the news media. The primary purpose of a presseaussage is to inform the public about a specific event, announcement, or development. They are a fundamental tool in public relations and corporate communications, serving as a primary source of information for journalists.

A well-crafted presseaussage typically includes essential details such as who, what, when, where, and why. It is often written in a factual and objective tone, avoiding overly promotional language. The statement usually begins with a clear headline that summarizes the main point, followed by a dateline indicating the location and date of issuance. The body of the text provides further elaboration, and often concludes with contact information for media inquiries and a boilerplate description of the issuing entity.

The distribution of presseaussagen is a strategic process. Organizations may send them directly to journalists, news agencies, or relevant media outlets. Many also utilize wire services, which distribute press releases to a wide range of subscribers, ensuring broader reach. The goal is to generate media coverage, raise awareness, and shape public perception. While presseaussagen are designed to be newsworthy, journalists retain the discretion to report on the information, verify its accuracy, and frame it within their own editorial context.