preiskonzeption
Preiskonzeption refers to the systematic process of developing a pricing strategy for a product or service. It involves analyzing various factors to determine the optimal price that balances market demand, cost of production, competitive landscape, and desired profitability. This strategic approach goes beyond simply setting a number; it's about understanding the value perceived by customers and how that aligns with the business objectives.
Key elements of preiskonzeption include market research to understand customer price sensitivity, competitor analysis to benchmark
Common pricing strategies that emerge from preiskonzeption include cost-plus pricing, value-based pricing, competitive pricing, and penetration