prefall

PreFall refers to a fashion season that falls between the traditional Spring/Summer and Autumn/Winter collections. Often presented in late spring or early summer, these collections are designed to bridge the gap between the two major fashion seasons, offering transitional pieces. PreFall collections typically feature lighter fabrics and colors that can be layered, making them suitable for the changing weather of late summer and early autumn.

The concept of PreFall collections gained prominence as designers sought to extend their selling seasons and offer new merchandise to consumers throughout the year. These collections are generally less extensive than the main Spring/Summer or Autumn/Winter lines, focusing on key trends and wearable items. They allow consumers to update their wardrobes gradually and provide retailers with more opportunities for sales.

PreFall pieces often incorporate elements of both the departing and approaching seasons. For instance, a PreFall collection might feature heavier fabrics than a typical summer line but in brighter, summery colors, or it could introduce early autumnal silhouettes with lighter materials. The practicality and versatility of PreFall items are key selling points, as they offer a way to adapt personal style to the evolving climate and fashion landscape.