pozicionálással
Pozicionálás is a Hungarian term that refers to the process of determining and establishing a specific position or stance within a given context. In business and marketing, the concept is closely linked to market positioning, where a company defines its product or brand relative to competitors and target customers. Firms conduct market segmentation, identify unique selling propositions, and craft positioning statements that guide messaging, branding, and marketing strategies. Successful positioning often hinges on consumer perceptions, unmet needs, and the company’s differentiators.
In strategic communications, pozicionálás involves the intentional placement of information or messages to maximize influence or
Sports and physical activities also use the term to describe the allocation of players or athletes on
Across these domains, pozicionálás shares common goals: establishing a clear, consistent stance, differentiating from alternatives, and