poptávaný

Poptávané is a Czech adjective used to describe goods, services, or topics that are sought after by customers or the market. It denotes items or offerings that have high demand or interest at a given time.

The form derives from the verb poptat, meaning to request or to solicit. As an attributive participle, poptávané agrees with the noun it modifies (poptávaný, poptávaná, poptávané). In practice, it is most commonly encountered as poptávané zboží (in-demand goods) or poptávané služby (in-demand services).

In usage, the term is widespread in commerce, marketing, and market research. It signals what customers actively seek and is often used when describing current trends, seasonal items, or popular product groups. Poptávané items may be contrasted with goods that are available but not heavily demanded. The concept is closely related to poptávka, the noun for demand, but poptávané emphasizes observed consumer interest rather than theoretical potential.

Nuances of meaning include that poptávané does not imply superior quality; rather, it reflects popularity or necessity in the market at a particular moment. External factors such as price, supply, promotions, and changing preferences can influence what is described as poptávané.

Related terms include žádaný/žádaná/žádané (desired), vyhledávaný (sought-after), and vysoce atraktivní (highly attractive) in context of consumer appeal.