persónabased

Persónabased is a term used to describe approaches, systems, or analyses that organize activities around individual persons or user personas rather than broad segments. The concept often relies on persona profiles—representations of typical users created from research to reflect goals, tasks, preferences, and contexts.

In practice, persónabased work involves mapping user journeys, content, and features to the needs of specific personas, or to identified real users, while seeking to protect privacy and obtain consent for data use.

Applications include marketing and product development, where persona-driven strategies tailor messaging, channels, and feature priorities; user experience design, where information architecture and interactions target tasks relevant to each persona; and, in some cases, security and access control, where user attributes or identities influence permissions.

Advantages include increased relevance, improved engagement, and more efficient resource allocation. Challenges encompass data quality, ongoing maintenance of personas, risk of stereotyping, privacy considerations, and regulatory compliance.

See also: personas, user-centered design, privacy, consent, access control.