persuasian
Persuasian, commonly referred to as persuasion, is the process of guiding another person’s beliefs, attitudes, intentions, or actions through communication and reasoning, without coercion. It relies on the receiver’s judgment and choice to accept or reject the message. The term derives from Latin persuadere, meaning to induce belief, and has roots in ancient rhetoric alongside Aristotle’s ideas of ethos (credibility), pathos (emotion), and logos (reason). In modern usage, persuasian encompasses political, commercial, social, and interpersonal contexts.
Researchers in psychology and communication have proposed models to explain how persuasian works. The Elaboration Likelihood
Applications are widespread, including advertising, public health campaigns, political messaging, and education. Persuasian can aim to