personalità

Personalitöö is the field within an organization that focuses on managing its personnel, including planning, acquiring, developing, and supporting employees. In Estonian business language, it is often treated as the equivalent of human resources management (HRM).

Core activities of personalitöö include workforce planning and recruitment, selection, onboarding, training and professional development, performance management, compensation and benefits, employee relations, health and safety, and HR administration and record-keeping. The function combines everyday administrative tasks with strategic responsibilities, aiming to align the workforce with organizational goals, ensure legal compliance, and support employee well-being and motivation. Increasing use of HR analytics and evidence-based practices helps inform decisions about staffing, development, and rewards.

The field is applicable in both private companies and the public sector and adapts to changing labor markets, technological advances, and regulatory environments. It emphasizes consistent policies, fair treatment of employees, and effective communication, while considering organizational culture and strategic priorities.

Context and relationships: personalitöö evolved significantly after Estonia’s transition to a market economy, influenced by EU labor standards, international business practices, and digital administration. It intersects with organizational psychology, management, and labor law, and it increasingly incorporates digital tools, data protection considerations, and emphasis on diversity and well-being.

Related topics include human resources, personnel management, HR analytics, and labor law.