ostoprosentti
Ostoprosentti is a statistical indicator used in market research and consumer analytics to measure the share of a defined population that has made at least one purchase within a specified period. It is a measure of purchasing activity or market penetration and is typically expressed as a percentage.
Calculation is straightforward: ostoprosentti = (number of buyers in the period / total population or sample) × 100.
Applications include tracking changes in consumer activity over time, comparing different population groups or segments, and
Data for ostoprosentti can come from consumer surveys, transaction data, loyalty card programs, or consumer panels.
Interpretation depends on consistent methodology: a higher ostoprosentti indicates a larger proportion of the population purchasing