ontarget

Ontarget is a term used as a brand name and as a descriptor derived from the phrase "on target." It is applied across industries to signify precision, goal alignment, or targeted results.

In business and analytics, ontarget is used to describe metrics or outcomes that meet predefined targets. In dashboards and performance reports, a metric may be flagged as ontarget when it reaches or exceeds its goal, while off-target indicates underperformance.

As a brand, ontarget has been adopted by several companies as a product or division name in fields such as advertising technology, data analytics, and logistics. Because it is a common English phrase turned into a brand, there is no single canonical ontarget product, and features vary by vendor.

In sports and media, the term on target is used to describe a shot or attempt that hits the intended target area; some outlets stylize the term as ontarget in headlines or branding. The usage in branding often emphasizes reliability and precision.

See also on-target, off-target.