oneseasonpercollection

oneseasonpercollection is a concept or strategy employed by some fashion brands and designers regarding the release of their collections. Instead of adhering to the traditional fashion calendar, which typically involves multiple seasons per year such as Spring/Summer, Autumn/Winter, and often Pre-Fall and Resort collections, brands adopting a one season per collection model release new products only once annually. This approach is a departure from the established rhythm of the fashion industry.

The rationale behind adopting a one season per collection model can vary. Some brands may choose this to promote a more sustainable approach to fashion, aiming to reduce the environmental impact associated with the constant production and consumption cycles of multiple seasonal collections. By producing less frequently, brands might be able to focus on higher quality, more durable pieces and encourage consumers to buy less but better. It can also be a way to simplify production and logistics, potentially leading to cost savings and a more manageable business model. Furthermore, some designers may feel that releasing collections less frequently allows for more thoughtful and deliberate creation, moving away from the pressure to constantly churn out new designs. This model can also foster a sense of exclusivity and timelessness around the collections.