onefocal

Onefocal is a software company that provides a platform aimed at unifying customer data and enabling personalized customer experiences. The company's core offering is a Customer Data Platform (CDP) designed to ingest data from various sources, such as CRM systems, marketing automation tools, and transactional databases. This data is then processed to create a comprehensive, single view of each customer.

The platform's primary goal is to help businesses understand their customers better by consolidating fragmented data into a unified profile. This unified profile can then be used for various purposes, including marketing segmentation, targeted advertising, customer service enhancements, and product development insights. Onefocal emphasizes the ability to activate this consolidated data across different channels, allowing for more consistent and relevant customer interactions.

Key features of the Onefocal platform often include data integration capabilities, identity resolution to match customer data across sources, audience segmentation tools, and campaign activation features. The company positions itself as a solution for businesses looking to move beyond siloed data and achieve a more holistic approach to customer relationship management and marketing. Their objective is to empower organizations with the insights needed to deliver personalized experiences at scale.