omnichannelmarkedsføring
Omnichannel marketing is a strategy that aims to provide a seamless and integrated customer experience across all available channels and touchpoints. It moves beyond a multi-channel approach, which offers various channels independently, by ensuring that these channels work together cohesively. The goal is to create a unified brand presence and a consistent customer journey, regardless of how a customer chooses to interact with a business.
In an omnichannel model, customer data is shared and leveraged across all platforms, allowing for personalized
Key components of omnichannel marketing include consistent branding, integrated data management, and a focus on customer