omdømet
Omdømet is the Norwegian term for the overall public perception of a person, organization, or institution. It describes how others judge reliability, integrity, competence, and character, based on past actions and current communication. Omdømet can influence opportunities, partnerships, and trust, and it evolves over time as new information becomes available.
The term originates from the combination of om- and dømme (to judge). In contemporary Norwegian, the indefinite
Omdømet is built from consistent behavior, transparency, and accountability. It is shaped by media coverage, online
Management of omdømet is a common concern for individuals and organizations. Reputation management, crisis communication, stakeholder
In culture and economy, omdømet is regarded as an intangible asset with significant value for branding, financing,