nisjedifferensiering
Nisjedifferensiering is a marketing strategy where a company focuses on a specific, narrowly defined segment of the market. Instead of trying to appeal to a broad customer base, businesses employing nisjedifferensiering identify a particular group with unique needs or preferences that are not being adequately served by larger competitors. The goal is to become the dominant provider within this niche.
This strategy involves understanding the target audience in great detail. This includes their specific demands, pain
The advantages of nisjedifferensiering include reduced competition, as the niche is often too small or specialized