nietnieuw

Nietnieuw is a Dutch-language term used in media criticism and linguistic discussion to describe content, claims, or products that are marketed or presented as new, even though they are not truly novel. It is commonly applied to remasters, iterative updates with little substantive change, recycled or repackaged content, and marketing messages that emphasize novelty beyond what is warranted. The concept functions as a critique of how novelty is constructed in contemporary culture and how audiences assess claims of innovation.

The word is a portmanteau of niet and nieuw, forming a compact descriptor for non-novelty. It appears in online commentary, journalism, and academic discussions about media literacy, branding, and consumer behavior.

In journalism, a piece may label a digital update as nietnieuw if the underlying features remained the same while the publisher promotes it as a "new" version. In advertising, products marketed as nieuw despite minor changes might be labeled nietnieuw by critics, who warn against misleading novelty.

The concept is linked to concerns about information overload, repeated content, hype cycles, and sustainability considerations linked to overproduction and waste. See also marketing ethics; novelty; remastering.