nichesfashion
Nichesfashion is a term used to describe a segment of the fashion industry that caters to a very specific, often smaller, target audience. Instead of mass-market appeal, niche fashion brands focus on particular styles, subcultures, ethical considerations, or functional requirements. This approach allows brands to cultivate a dedicated customer base that values the unique offerings and brand ethos.
Examples of niche fashion can include clothing designed for specific professions, such as sustainable workwear for
Brands operating in these niches often build strong community connections with their customers through social media,