nevinovate

Nevinovate is a neologism used to describe a design and innovation approach that combines neural-inspired thinking with iterative, evidence-based development. In practice, nevinovation emphasizes rapid prototyping, data-informed decision making, and insights from cognitive science to create novel solutions that address user needs. The term can function as a verb (to nevinovate) or a noun (nevinovation).

Origins of the word are informal; it appears to be a portmanteau of “neural” or “new” and “innovate,” reflecting a blend of cognitive science and creative engineering. Because there is no standardized definition, meanings vary by field and context.

In technology, design studios, and academic discussions of innovation, nevinovate is used to describe both the mindset and the process of integrating neuroscience-informed methods with product development. Critics warn that the term can be vague or overused, and that effective nevinovation requires rigorous validation and user testing rather than slogans alone.

Related concepts include design thinking, human-centered design, neurodesign, and cognitive design, all of which share a focus on user needs and iterative experimentation.