neomzet

Neomzet is a term used in Dutch-language business discourse to describe the creation of new revenue streams beyond traditional product sales. It refers to approaches that expand a company’s monetization beyond its core offerings, often in response to digital transformation, platform economics, and evolving customer expectations. Neomzet is not a single method but a label for strategies that combine pricing innovation, new business models, and ecosystem-related monetization to build recurring or diversified income.

Origin and usage: The term appears in management literature, consultancy blogs, and industry reporting from the 2010s onward, typically as a descriptor for strategic initiatives aimed at growth through new income sources. The concept covers a range of techniques, including subscription or usage-based pricing, multi-sided platforms, data monetization, licensing and partnerships, and other hybrid models that supplement traditional one-time sales.

Impact and considerations: Proponents argue that neomzet can increase resilience and customer lifetime value by creating recurring revenue and new value propositions. Implementing neomzet requires capabilities in pricing strategy, billing, customer success, data governance, and partner management, as well as attention to privacy and regulatory issues. Critics warn that the term can become a buzzword if used without clear metrics or alignment with overall business strategy. See also monetization and business model.