nationbuilder

NationBuilder is a software-as-a-service (SaaS) platform designed to help organizations, primarily political campaigns, non-profits, and advocacy groups, build and manage their online presence and engage with supporters. It provides a suite of tools for website creation, donor management, email marketing, and event organizing.

The core functionality of NationBuilder revolves around creating a central database for contacts, often referred to as a "nation." This database allows users to track supporter information, engagement history, and donation records. The platform enables the creation of customizable websites with integrated donation forms, email broadcasting capabilities, and tools for organizing volunteers and events. It also offers features for social media integration and online advertising management.

NationBuilder is used by a diverse range of clients, from local grassroots organizations to national political campaigns and advocacy groups. The platform aims to simplify the technical aspects of online organizing, allowing users to focus on building relationships with their constituents and advancing their missions. Its pricing model is typically subscription-based, with different tiers offering varying levels of features and support. The company emphasizes the importance of a unified digital strategy for effective outreach and supporter engagement.