nars

NARS, commonly stylized as NARS, is a prestige cosmetics brand known for makeup and, to a lesser extent, skincare products. The brand was founded by French makeup artist François Nars in 1994 in New York City as a bold, colour-forward line intended to challenge traditional beauty standards. In 2000, NARS was acquired by Shiseido, and it has since operated as part of the company's prestige beauty segment.

NARS products emphasize high-pigment color and modern aesthetics, with a catalog that includes foundations, concealers, blushes, bronzers, lip products, eyeshadows, and finishing powders. Its best-known shades include Orgasm blush and Laguna bronzer, which have become enduring staples in many makeup routines, as well as Radiant Creamy Concealer, a widely used complexion product introduced later in the brand's history.

Packaging is distinctive for its minimalist black-and-white branding, designed to present makeup as an art form. NARS markets its products through department stores, specialty retailers, and via its own online store, with a global presence across numerous countries. The brand has released numerous limited-edition collections, collaborations, and seasonal shade launches to align with fashion cycles. NARS has remained a prominent name in high-end cosmetics, recognized for its color-driven approach and its influence on contemporary makeup trends.