müügitoru
Müügitoru is a marketing concept describing the progression of potential customers through stages leading to a purchase. It visualizes how many leads enter the funnel and how many convert at each stage, with the funnel narrowing toward the bottom. The concept helps businesses understand where prospects drop off and where to optimize.
Common stages are teadlikkus (awareness), huvi (interest), kaalumine (consideration/evaluation), ostuotsus (purchase decision), and järelteenindus/lojaliteet (post-purchase/retention). Some
Müügitoru is typically used to measure and improve conversion rates, e.g., lead-to-customer conversion, stage-specific drop-off, and
It is important to note that the müügitoru is a simplification of a customer journey. Modern paths
In practice, organizations tailor stages and metrics to their industry, customer segment, and sales cycle, using