måltavlan

Måltavlan is a Swedish noun in its definite form (måltavlan) that refers to the object of a target or aim. The term can denote both a physical target used in sports and a figurative target or objective in planning, evaluation, or discussion. It is common in everyday language as well as professional contexts.

In sports, måltavlan specifically means the target board or surface used for scoring in shooting and archery. Targets are typically circular with defined scoring zones, and the innermost zone often represents the highest score. Targets may be paper, electronic, or composite and are mounted on stands or backboards. Official competition targets are governed by sport-specific rules and standards set by relevant organizations.

Figuratively, måltavlan describes the goal or objective of a project, policy, campaign, or strategy. For example, a company might set a growth rate as its måltavla, or a public program might declare emissions reduction as its måltavla. The phrase bli måltavla is used to indicate that someone or something has become a target of criticism, attention, or attack.

Etymologically, måltavla is formed from mål (goal, aim) and tavla (board), with the definite form måltavlan used in common construction. The term is versatile and appears across various registers, from technical manuals to media reporting, where both literal and figurative meanings may be intended.