márkanévet
Márkanév is a term used in marketing and business to refer to a brand name. It is the proprietary name given to a product or service by a company to distinguish it from competitors. A márkanév plays a crucial role in a company's branding strategy, influencing consumer perception and loyalty. It is more than just a label; it often embodies the company's values, promises, and the overall experience associated with its offerings.
The effectiveness of a márkanév is measured by its memorability, distinctiveness, and its ability to evoke
The development of a márkanév involves careful consideration of target audience, market positioning, and long-term brand