Márkanév
Márkanév is a term used to refer to a brand name. It is a distinctive sign, such as a word, phrase, symbol, or design, or a combination of these, that identifies and distinguishes the source of goods or services of one party from those of others. A márkanév serves as a crucial element in marketing and branding, helping consumers recognize and recall specific products or companies.
The concept of a márkanév is integral to building brand equity, which refers to the commercial value
The legal protection of a márkanév is typically established through trademark registration. A registered trademark grants