mythologizáció
Mythologizáció is a term used in sociology and cultural studies to describe the process by which certain individuals, events, or concepts become imbued with mythic qualities. This process often involves the simplification of complex realities, the attribution of extraordinary characteristics, and the creation of narratives that transcend factual accuracy to convey deeper cultural values or anxieties. It is not necessarily about the creation of entirely new myths, but rather the elevation of existing elements to a mythic status within a particular cultural context.
This transformation typically occurs through repeated storytelling, media portrayal, and public discourse. The mythologized subject becomes