modeweken

Modeweken is a Dutch term used to describe the fashion weeks that take place in Dutch-speaking regions or within Dutch-language media, referring to periods in which designers present their new collections to buyers, press, and the public. Like fashion weeks elsewhere, modeweken typically occur twice a year to coincide with the seasonal runway calendars for Spring/Summer and Fall/Winter, though the exact timing and format can vary by city and organization. In the Netherlands and Belgium, modeweken may be organized as part of national or city fashion weeks and include runway shows, presentations, showroom showcases, and digital streams. The events bring together designers, models, stylists, journalists, buyers, photographers, and brand sponsors, and are often held in dedicated venues, museums, or cultural centers.

Historically, fashion weeks originated in Paris in the early 20th century and expanded to major cities worldwide; Dutch-language media use modeweken to cover these cycles and to promote local talent. Economic impact is notable in boutique and wholesale markets, with designers using the platform to secure orders for retailers and to gain international exposure. The rise of livestreaming and social media has broadened attendance and shifted emphasis from exclusive front-row access to real-time online coverage.

In summary, modeweken function as the regular, seasonal showcase of design direction within Dutch-speaking fashion communities, aligning with global industry practices while highlighting local designers.