mitgekauft

Mitgekauft is a German term used in e-commerce to describe products that customers who viewed or bought a given item also purchased. The label is commonly shown on product detail pages as “Mitgekauft” or in accompanying text such as “Kunden, die dieses Produkt gekauft haben, kauften auch.” Its purpose is to support cross-selling by highlighting accessories, compatible items, or complementary products.

In practice, mitgekauft recommendations are generated by data-driven methods such as collaborative filtering, association rule mining (market basket analysis), or other recommendation algorithms. Data sources include anonymized purchase histories, item metadata, and user behavior signals. Recommendations can be static or dynamically personalized for individual users and may vary by region, season, or stock status.

The term appears across German marketplaces and online retailers as a feature of product pages and sometimes shopping carts. It embodies a retail strategy to present items statistically likely to be bought together, with the aim of simplifying the shopping process and increasing the average order value. However, mitgekauft suggestions may not always align with user intent, and biases in the data can affect relevance. Privacy considerations apply when using behavioral data for recommendations.

Origin and usage: mitgekauft is formed from mit (with) and gekauft (bought). In commercial contexts it signals co-purchase behavior and is part of broader cross-selling practices.