mispersonalization
Mispersonalization refers to the act of incorrectly applying personalized content or experiences to an individual. This can occur in various contexts, such as online advertising, website content, email marketing, or even customer service interactions. Instead of enhancing user engagement and relevance, mispersonalization leads to confusion, frustration, and a negative perception of the brand or service.
The causes of mispersonalization are often rooted in flawed data or ineffective algorithms. Data errors might
The consequences of mispersonalization can be significant. Users who encounter repeated instances of being misaddressed or