microstrategies

MicroStrategy is a business intelligence and enterprise analytics software company. Founded in 1989 by Michael J. Saylor and Sanjiv B. Bafna, the company is headquartered in Tysons Corner, Virginia. MicroStrategy provides a software platform that allows organizations to analyze large volumes of data and derive insights to inform business decisions.

The core of MicroStrategy's offering is its business intelligence platform, which includes tools for data discovery, data visualization, dashboarding, and reporting. It enables users to connect to various data sources, transform and model data, and then present it in an easily understandable format. The platform is designed for enterprise-level deployments, catering to the needs of large organizations with complex data requirements.

In recent years, MicroStrategy has also gained significant attention for its strategy of investing in Bitcoin as a treasury reserve asset. The company began acquiring Bitcoin in August 2020, and this approach has been a prominent aspect of its corporate financial strategy under CEO Michael J. Saylor. This dual focus on business intelligence software and Bitcoin treasury management distinguishes MicroStrategy in the corporate landscape. The company aims to leverage its technology to help businesses gain competitive advantages through data-driven insights while simultaneously pursuing a strategy of digital asset accumulation.