metaemphasis

Metaemphasis refers to a linguistic phenomenon where a speaker or writer draws attention to the fact that a particular part of their utterance is being emphasized, rather than just emphasizing it directly. It is a way of highlighting the act of emphasis itself. This can be achieved through various linguistic devices, including specific phrases, tonal shifts, or grammatical structures. For example, one might say "What I *really* want to emphasize is..." or use a distinct intonation pattern on a word to signal that the emphasis is deliberate and noteworthy.

This type of emphasis is distinct from simple emphasis, which directly stresses a word or phrase for clarity or impact. Metaemphasis adds a layer of self-awareness to the communication, acknowledging the act of selection and highlighting. It can serve to underscore the importance of the emphasized point, to signal a contrast with previous statements, or to guide the listener's or reader's attention to a specific aspect of the message. The function of metaemphasis often lies in managing the flow of information and influencing the listener's or reader's interpretation of the discourse. It is a subtle but powerful tool in rhetoric and communication, adding nuance to how meaning is conveyed and perceived.