mesotrend
Mesotrend is a term used in sociology and futurology to describe trends that exist between microtrends and macrotrends. Microtrends are short-lived, specific fads or interests that often manifest within smaller communities or demographics. Macrotrends, on the other hand, are large-scale, long-term shifts in societal structures, behaviors, or technologies that span decades or even centuries. Mesotrends occupy an intermediate space, typically lasting for several years and influencing a significant portion of society, but not necessarily undergoing the profound, transformative changes associated with macrotrends.
These mesotrends can emerge from the aggregation of multiple microtrends, or they can be precursors to larger
Understanding mesotrends is valuable for businesses, policymakers, and researchers as it allows for more nuanced forecasting