merkwebshops
Merkwebshops are brand-owned online stores that sell directly to consumers, forming an essential part of a direct-to-consumer (DTC) strategy. They provide brands with control over product presentation, pricing, and the overall shopping experience, and enable direct relationships with customers.
Typically, merkwebshops offer brand-aligned catalogs, region- or language-specific storefronts, personalized recommendations, promotions, loyalty programs, and integrated
They are usually used alongside wholesale and authorized retailers, not a replacement. The main advantages are
Common platform options range from hosted e-commerce solutions to custom builds. Brands must consider localization, tax,