merchantside
Merchantside is a term used in discussions of marketplaces and platform economies to refer to the seller side of the market. It encompasses the participants, tools, and policies that support merchants, vendors, or sellers who list goods or services, manage inventories, set pricing, and handle fulfillment. The term highlights the perspective and needs of merchants as distinct from buyers.
In two-sided marketplaces, the merchantside interacts with the buyer side to create liquidity and network effects.
Key considerations on the merchantside include costs of participation (listing fees, commissions, fulfillment costs), revenue opportunities
Platforms may support the merchantside with financing, fulfillment services, marketing tools, logistics partnerships, and APIs for
While the term is most commonly used in the context of online marketplaces, it can also apply