menestysminen

Menestysminen is a neologism in Finnish used to describe the metaphorical process of seeking or extracting success. The term combines menestys (success) with the nominalizing suffix -minen, forming a noun that denotes the act of pursuing or obtaining success, rather than a physical mineral. It is not an established geological term.

The concept is primarily used in business, entrepreneurship, and online discourse to frame activities like strategic planning, skill development, network building, and resource allocation as a mining operation for success. It can also appear in discussions about content creation, personal branding, or growth strategies on social platforms, where success is treated as something that can be mined through effort and iteration.

In practice, references to menestysminen emphasize repeatable processes, data-driven decision making, risk management, and collaboration. Critics say the metaphor can be vague or superficially motivational, risking oversimplification of complex outcomes.

While not part of standard Finnish dictionaries, the term appears in blogs, articles, and online forums as a rhetorical device. It illustrates how Finnish speakers use mining metaphors to talk about economic and personal advancement.