meediavaldkonnas
Meediavaldkonnas is a term used in Estonian to denote the media sector or field. It refers to the system that creates, distributes, and consumes information content across traditional and digital channels. It encompasses journalism, broadcasting, publishing, online media, social media, public relations, and advertising, as well as research and education related to media.
Actors include media organizations (print, broadcast, online), journalists, editors, platform operators, advertisers, PR agencies, audiences, regulators,
Regulation within the meediavaldkonnas is subject to laws on freedom of expression, copyright, privacy, and data
Trends and challenges: digital transformation has shifted revenue models toward online advertising, subscriptions, and memberships; misinformation